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Jefferson Cann

International Leadership Coach,
Facilitator, Speaker and Writer

My Coaching Personal Development

“My work is dedicated to enabling people to explore and fulfil their true, unique potential through totally practical, down-to-earth, highly effective knowledge and practices.

After 25 years in international business, followed by 15 years of leadership performance coaching around the world with people of all cultures and ages, it is clear to me that what holds us back is fear. However it may manifest for you – stress, anxiety, worry, frustration, anger, impatience, defensiveness, aggression, avoidance – it is this that holds you back from being who you want to be and doing what you want to do…

I faced and overcame my own deep fears when I gave up a successful career in business to pursue my own purpose and fulfilment.

For many years I worked within an environment that felt alien to me. I was having to fit in to cultures and roles that subordinated the individual and their potential to seemingly random goals and objectives (why did we need ‘double-digit growth’, for instance?) through the creation of fear and dependency. I saw people control others through direction and ‘command and control’, which often seemed to destroy motivation and energy than create it! And all in a time when the knowledge of positivity and the new psychology was becoming mainstream. At the same time, I found myself becoming dependent on the benefits of the associated lifestyle – the salary, the international travel, the status etc., which I knew to be some sort of ‘compensation’ for not listening to my inner voice…

Why did I stay?

I had a strong fear of risk. 

I wanted to make sure that my family had more security and my children had more opportunities than I had while growing up. It was only when they were in their teens that my inner need to live and explore what I believed to be true became strong enough to overcome my fears around security, money, responsibility … and just at that moment the financial cushion I had been relying on disappeared, so I had to jump without a ‘parachute’ or a cushion for a softer landing! As you might imagine, this taught me a lot about fear and how to overcome it.

Since then, people from all over the world have benefited from these totally practical and effective tools and techniques – honed from all areas of psychology, ancient traditions and personal experience – that I have developed to enable them to free themselves, find themselves and embark on their journey of fulfilment and contribution.

Now I am delighted to be able to offer you this programme, free of the constraints of time and place. It will enable you to learn these skills and to liberate yourself on your journey of self-discovery and fulfilment. I look forward to accompanying you as you begin…”

Jefferson's Story

Jefferson is married with two children and four grandchildren and lives in the south of England.  He has always aimed to combine his various roles at home and at work with an exploration of life’s purpose and the essential positivity of existence.  

Prior to becoming a leadership performance coach, facilitator, speaker and consultant, Jefferson enjoyed a successful 25-year career in industry, in which he gained extensive international, cross cultural and cross functional experience in senior commercial positions.  His personal and professional experience in both blue-chip and start-up companies provides Jefferson with an extensive experiential framework on which he is able ground his development work. This ensures practical and compassionate relevance backed up by extensive developmental theory and modeling. 

Since 2004, Jefferson has been delivering Performance Coaching internationally at senior and all levels and  – Chairman, CEO, Managing Director, Vice President and Director functions through to whole organsations – throughout the world across all business sectors at the individual, team and organisational levels.  Current and recent clients include the United Nations, Allergan, Glaxo SmithKline, Panasonic Avionics, Colt Technology Services, Sphere Medical, Jing Tea, E’OC Engineers, GW Pharmaceuticals, Cambridge Enterprise, Aqdot, Novartis, Arup.

Jefferson is co-founder of Extraordinary Leadership (for organisational work) and LeadNow! (for young adults), and the on-line programme LeadDirect.  He also co-founded the “Extraordinary Leadership Journey”, which takes clients to work in Kenya, South Africa and India, and “WellBoring”, a charity which provides sustainable water solutions for African communities.

Professional Tools / Training / Qualifications / Memberships

  • Affiliate at the Centre for Leadership Studies, University of Exeter, UK
  • Advanced Diploma of Executive Coaching (Kudos, 2004)
  • ICF Accredited Professional Coaching Skills and Developing Mastery Diploma and Coaching in the Corporate World Certificate (Coaching Development, 2011 & 2012)
  • Certified Emotional Intelligence practitioner
  • Certified Barrett Cultural Transformational Tools practitioner
  • Creative Relaxation practitioner
  • “Up-A-Gear” team coaching practitioner
  • Member International Coach Federation (ICF), International Leadership Association, Institute of Directors

What others have been saying

“I’m pretty grounded and can be sceptical of life coaching ‘jargon’, but Jefferson is also very down to earth. During the course of our sessions, he gently helped me to dig out a lot of ungrounded – and frankly, once examined in the cold light of day, quite ridiculous – self-limiting beliefs about my capabilities. Our work together was enlightening and liberating, both professionally and personally, and has really helped me to appreciate my strengths and get the most out of life. One thing that could have been better – I wish our paths had crossed earlier!”

LW, Entrepreneur and business owner

“Working with Jefferson helped me realise afresh what I already knew and was unhappy with, but could not always accept and action. Through the trust he generated, his good questioning, listening and judicious use of metaphors, Jefferson enabled me to develop a deeper emotional engagement with these issues, and with my self and other people. He raised insights for me both professionally and personally that enabled me to take positive action and move forward. Professionally, Jefferson has helped my team work its way out of grid lock and dysfunction.”

CT, Chief Operating Officer, Pharmaceuticals

“Changing your role at work after many years can be a daunting thing. Through his questioning approach, Jefferson encouraged me to view my new role as an opportunity to re-think how I want to be seen by others, to redefine what is important to me and think about what it is that I want to achieve both professionally and personally. The simple act of taking time to self-reflect, expertly guided with a focus on my values, approach to managing others and my ways of working helped me to realise that I could embrace the change and use it as a great opportunity to become the version of me that I want to be.”

AG, Managing Director, Biopharmaceuticals

“I have been fortunate to come across Jefferson upon a new chapter in my career … Through the coaching and discussion sessions with Jefferson he has helped me recognise, or re-enforce, what I know to be true of myself. It has also helped me understand that what I stand for is good and should be enhanced. His style of coaching coupled with my willingness to be open has meant that there is honesty in identifying strengths and opportunities to strengthen. Over time it is helping me build better open relationships and develop into a more leadership role. Perhaps more importantly than anything else Jefferson has become not only a colleague but a friend whom I can trust and that is priceless.

GM, Head of Manufacturing, Chemical Engineering

“Working with Jefferson was transformational. I realised I’d been holding myself back, and not accepting parts of me I did not like, or judged to be ‘wrong’. The programme taught me to be much more self-compassionate, to recognise ‘what is’, not just ‘what’s not’, and to deepen my courage to make meaningful change. Years on, I still reflect on this time of change as profound.”

SW, Speaker, facilitator, coach, mentor

“Working with Jefferson has been immensely valuable to identify some of the reasons we can all act or respond in potentially detrimental ways. Through awareness of others and control of my own actions I have been able to connect more with others and build better relationships.”

BC, Project Leader, Supramolecular Chemistry

“I’m an inquisitive person by nature and I found that working with Jefferson was a great fit for me, he was reassuring and able to answer and explain things clearly. On a personal level, it’s made a difference to my work/life balance, I’m more focussed and less stressed as I’m able to have a better work life balance, with the confidence my team is still delivering. Professionally, we worked together on some senior management and leadership coaching, concentrating on team building and emotional intelligence and forging relationships with colleagues. The strategies and alternative techniques I have learnt with Jefferson have empowered me in my career and I’ve been able to pass this down through all management levels. This has helped to create a stronger, more commutative and efficient team. I am more confident in my role and able to offer support and I’m not afraid to take action when needed. It has allowed me to see other perspectives and converse with others on an adult to adult basis. People feel comfortable talking to me, I am more approachable and understand people better.”

LW, Head of Operations, Leisure Industry

“Jefferson’s perceptive insights have helped us to see fears simply as areas where greater clarity of thought is needed in order to identify problems. The act of identifying a problem is often half of the solution, enabling its removal, and preventing it from being a barrier to our growth.”

BE, Owner/Founder, Structural Engineering

Are you ready to finally change yourself and your relationships for the better?

Now is the time.